Mass Marketed Items Reduced To Their Purest Form in Brand Spirit.

Brand Spirit is a Tumblr project by Andrew Miller of New York's Carbone Smolan Agency. Every day for 100 days, he is painting one object entirely in white, removing all evidence of visual branding and reducing the object to its purest form. He then adds a photograph of the object to his Tumblr site.


above: Victorinox

The consumables, toys, desk accessories, household staples and other objects (all priced at or under $10) are surprisingly recognizable without signage and labels. The exercise/ project proves how many mass produced and marketed items become icons in their own right, based soley on their shape or packaging.

As of May 11, 2012, Andrew had posted 61 of his intended 100 items. Below are 30 examples. Could you tell whose brand all the following objects are? My guess is 'yes.'

Tabasco:

Pez:

Maxell:

Bic (Wite-out):

Sharpie:

Rubik's Cube:

Chiquita:

Swingline:

Twizzler:

Pantone (color chip):

Corona:

Band-Aid:

Hasbro (Monopoly):

Slinky:

Nabisco (Animal Crackers):

Kodak:

Method:

Lego (Minifig):

Nintendo:

Bic:

Coca-Cola:

Elmer's:

McDonalds;

Crayola:

Kong (dog toy):

Trojan:

Master Lock:

Wonder:

At the very top of the post: Charm's blow pop and Gillette disposable razor

Stay up with this fabulous project by visiting Brand Spirit

Fictional Magazine Covers Combine Retro Superheroes and Pin-Up Girls.

Illustrator Des Taylor, who has a self-professed obsession with retro film and 50's pin-up girls, combined these interests to come up with a collection of fictional magazine covers.




His LIVE covers are a fictional magazine company he created that covers stories surrounding the people in and around the heroes of yesteryear. Superheroes, their romantic interests and their sidekicks are featured on faux issues dating back to the 50s, 60s and 70s.















The works will be showcased at KAPOW! London comic convention. Des claims that if he has the time, he'll do the Marvel Boys to finish off the set.

See more of his work at his blog and buy prints or originals here

a special shoutout to Joe Gaulzetti for bringing these to my attention.

Dollar Store Animals. A Series by Artist and Art Director Doug Pederson.

Minneapolis based artist and art director Doug Pederson, whose futureglyphs recently graced the cover of this year’s Communication Arts Typography Annual, dabbles in other mediums as well. One of his projects, Dollar Store Animals, combines miniature plastic animals with melted crayons for a surprisingly beautiful result.









Signed and numbered prints of these Dollar Store Animals are available for purchase. Just contact Doug here.

Be sure to see all of Doug Pederson's work at his website