Smart, Subtle and Simple Ad Campaign For Hot Wheels Vintage Collection.

A nice campaign for Hot Wheels Vintage Collection shot by Sean Eng for Ogilvy & Mather, Mumbai. The simple photographic image in the following three print ads tells a narrative that we can all relate to. No product shot and no copy necessary. When's the last time you saw that?

Drawers:

Refrigerator:

Sofa:



Credits:
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher / Production: Studio 31

Mass Marketed Items Reduced To Their Purest Form in Brand Spirit.

Brand Spirit is a Tumblr project by Andrew Miller of New York's Carbone Smolan Agency. Every day for 100 days, he is painting one object entirely in white, removing all evidence of visual branding and reducing the object to its purest form. He then adds a photograph of the object to his Tumblr site.


above: Victorinox

The consumables, toys, desk accessories, household staples and other objects (all priced at or under $10) are surprisingly recognizable without signage and labels. The exercise/ project proves how many mass produced and marketed items become icons in their own right, based soley on their shape or packaging.

As of May 11, 2012, Andrew had posted 61 of his intended 100 items. Below are 30 examples. Could you tell whose brand all the following objects are? My guess is 'yes.'

Tabasco:

Pez:

Maxell:

Bic (Wite-out):

Sharpie:

Rubik's Cube:

Chiquita:

Swingline:

Twizzler:

Pantone (color chip):

Corona:

Band-Aid:

Hasbro (Monopoly):

Slinky:

Nabisco (Animal Crackers):

Kodak:

Method:

Lego (Minifig):

Nintendo:

Bic:

Coca-Cola:

Elmer's:

McDonalds;

Crayola:

Kong (dog toy):

Trojan:

Master Lock:

Wonder:

At the very top of the post: Charm's blow pop and Gillette disposable razor

Stay up with this fabulous project by visiting Brand Spirit

The Nike "Biomorph" Launch Spot for Their Flyknit Running Shoes And How It Was Done.

Nike tapped David Rosenbaum of Mothership to conceive the :51 second short that launched its Flyknit technology and shoe collection. Inspired by the concept of body schema, David developed a story in which the shoe becomes a seamless extension of the runner’s foot through a progression of organic visuals, and took the piece from start to finish.

"Biomorph":


To develop an accurate visual expression for the innovative weaving process director David Rosenbaum met with Nike engineers and watched the shoes being made on customized industrial knitting machines.

The making of "Biomorph":


Credits:
Andy Walker, Nike/Dave Gold (music), Elias Arts, creative directors; Ed Ulbrich, Digital Domain, chief creative officer/Mothership, president; David Rosenbaum, Mothership, director; Paul Cameron, Mothership, director of photography; The Bergeron, Nike/Tiffani Manabat, Mothership/Nicola Wiseman, Digital Domain/William Lemmon, Digital Domain, producers; Jesse Canright, Nike/Tanya Cohen, Mothership/Digital Domain/Ann Haugen (music), Elias Arts, executive producers; Barb Freeman, Nike, production manager; Birthe Lauchengco, Mothership, production supervisor; Scott Gemmell, Mothership/Digital Domain, head of production; Rachel Mariscal, Digital Domain, digital production manager; Colin Woods, Digital Domain, editor; Richard Poulain, Digital Domain, storyboard artist; Brian Creasey, Digital Domain/Casey Benn, Digital Domain/Dave Carlson, Digital Domain/Gideon Vandergrift, Digital Domain, generalists; Kevin Culhane, Digital Domain, animator; Ken Jones, Digital Domain/Eric Ebeling, Digital Domain/


Learn more about the Nike Flyknit collection here

Summer's Dreaded Nightmare: Dads In Briefs. A Commercial To Which We Can All Relate.

Here's one of those great commercials that capitalizes on a universal truth regardless of country or language.

The campaign explains that, with the arrival of the Summer heat, comes the arrival of dads wearing nothing but briefs. This commercial offers a solution to this problem. Created by Del Campo Saatchi & Saatchi for BGH air conditioners.



And as it runs in Argentina:


Credits:
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Ezequiel De Luca, Nicolas Diaco
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer: Victoria Piantini


DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Post production: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser's Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Veronica Moglia

Burberry World Live - Film, Music and Digital Weather - Launches in Taipei.

To celebrate the opening of their nearly 15,000 square foot flagship store in Taiwan (shown above), Burberry World Live, a 360 immersive experience, began in Taipei on 26 April 2012.



Christopher Bailey designed a custom cylindrical space that brought to life the Burberry worlds of British Heritage, Fashion, Music and Weather to celebrate the opening of the Burberry Taiwan flagship store at Taipei 101.





Combining an eight part 360 degree film, a live musical performance and digital weather experience, Burberry World Live will tour cities globally including London, Hong Kong and Chicago later this year.

This multi sensory experience is the first to blur the physical and digital dimensions of the brand.

Burberry

Wonderful Saul Bass Inspired Video For Louis Vuitton 2012 Summer Belt Collection.

As a huge fan of Saul Bass, I was thrilled to come across lovely animated piece of web content for Louis Vuitton. Directed by illustrator/animator Jo Ratcliffe, this fabulous Saul Bass-inspired animated video is promoting the luxury brand's 2012 Summer Belt Collection.





LV describes the project as follows:
As the major point of focus on a human silhouette accentuating the waist, belts could be considered the most essential accessory. They were decorative and mainly associated with the military in past days. However, as a fashion item in modern times, men started wearing belts in the 1920s as trouser waists fell to a lower line. Louis Vuitton has been making belts since the 1930s as both a fashion accessory and necessary yet basic addition to trousers. Here artist Jo Ratcliffe showcases Louis Vuitton’s latest collection in this Saul Bass detective style animation. Fasten your belts!

Credits
Director: Jo Ratcliffe
Animation and Production: Minivegas
Music Supervisor: Rebeca Ann Toledo, Dust Music Supervision of Norway

Louis Vuitton