The Nike "Biomorph" Launch Spot for Their Flyknit Running Shoes And How It Was Done.

Nike tapped David Rosenbaum of Mothership to conceive the :51 second short that launched its Flyknit technology and shoe collection. Inspired by the concept of body schema, David developed a story in which the shoe becomes a seamless extension of the runner’s foot through a progression of organic visuals, and took the piece from start to finish.

"Biomorph":


To develop an accurate visual expression for the innovative weaving process director David Rosenbaum met with Nike engineers and watched the shoes being made on customized industrial knitting machines.

The making of "Biomorph":


Credits:
Andy Walker, Nike/Dave Gold (music), Elias Arts, creative directors; Ed Ulbrich, Digital Domain, chief creative officer/Mothership, president; David Rosenbaum, Mothership, director; Paul Cameron, Mothership, director of photography; The Bergeron, Nike/Tiffani Manabat, Mothership/Nicola Wiseman, Digital Domain/William Lemmon, Digital Domain, producers; Jesse Canright, Nike/Tanya Cohen, Mothership/Digital Domain/Ann Haugen (music), Elias Arts, executive producers; Barb Freeman, Nike, production manager; Birthe Lauchengco, Mothership, production supervisor; Scott Gemmell, Mothership/Digital Domain, head of production; Rachel Mariscal, Digital Domain, digital production manager; Colin Woods, Digital Domain, editor; Richard Poulain, Digital Domain, storyboard artist; Brian Creasey, Digital Domain/Casey Benn, Digital Domain/Dave Carlson, Digital Domain/Gideon Vandergrift, Digital Domain, generalists; Kevin Culhane, Digital Domain, animator; Ken Jones, Digital Domain/Eric Ebeling, Digital Domain/


Learn more about the Nike Flyknit collection here

It's About Time. Nike's Back to the Future Shoe, Campaign and Charitable Auction.

To raise funds for Michael J. Fox's Foundation for Parkinson's Research, Nike designed 1500 pairs of Nike MAG shoes based on the kicks worn by Fox's character Marty McFly in the original movie, "Back To The Future" to be auctioned off on ebay and at select Niketown stores.



The project consists of the shoe auction, a short film, poster designs, ceramic models of the shoe, souvenir pins and impressive displays- complete with DeLorean, flux capacitor, hoverboard and more.





The MAG shoes feature an electroluminescent outsole, spage-age materials and a rechargeable internal battery good for 3,000 hours. Designed by Tinker Hatfield and Tiffany Beers, the Nike shoes took six years, three restarts and thousands of hours. Not recommended for athletics, it's a coveted collectible by both entertainment industry and sneaker freakers.


above: Tiffany Beers and Tinker Hatfield designed the collectible shoe



By now, all of the shoes have been auctioned off, but the Wieden + Kennedy two minute film featuring Bill Hader with Christopher Lloyd reprising his role as Dr. Emmett Brown is quickly climbing the viral charts:



Tinker Hatfield, Donald Fullilove and KD also make appearances in this short film about the most famous shoes never made, in an effort to support the Michael J. Fox Foundation for Parkinson's research.



2011 Nike Mag Price Infographic
For sneaker collectors and enthusiasts curious about the recent 2011 Nike MAG developments, a pricing infograph has surfaced courtesy of Fordham University Graduate School of Business student, Zach Kingsley:



This piece of information above illustrates the economics of getting a pair in the most popular size 10. The infographic compares the price points of Nike’s coveted shoe against a timeline to see its steady decline. Updated every night, sources of this infograph come from eBay’s completed listings of MAG’s nightly sales.

Poster designs for the Back For the Future Event:


above: Back to The Future Nike poster designs by Kate Gibb, Brent Rollins, La Boca and Will Sweeney

Michael J. Fox says a few words about the project:


Michael J. Fox Foundation for Parkinson's Research
To learn more, go to www.back4thefuture.com