The Nike "Biomorph" Launch Spot for Their Flyknit Running Shoes And How It Was Done.

Nike tapped David Rosenbaum of Mothership to conceive the :51 second short that launched its Flyknit technology and shoe collection. Inspired by the concept of body schema, David developed a story in which the shoe becomes a seamless extension of the runner’s foot through a progression of organic visuals, and took the piece from start to finish.

"Biomorph":


To develop an accurate visual expression for the innovative weaving process director David Rosenbaum met with Nike engineers and watched the shoes being made on customized industrial knitting machines.

The making of "Biomorph":


Credits:
Andy Walker, Nike/Dave Gold (music), Elias Arts, creative directors; Ed Ulbrich, Digital Domain, chief creative officer/Mothership, president; David Rosenbaum, Mothership, director; Paul Cameron, Mothership, director of photography; The Bergeron, Nike/Tiffani Manabat, Mothership/Nicola Wiseman, Digital Domain/William Lemmon, Digital Domain, producers; Jesse Canright, Nike/Tanya Cohen, Mothership/Digital Domain/Ann Haugen (music), Elias Arts, executive producers; Barb Freeman, Nike, production manager; Birthe Lauchengco, Mothership, production supervisor; Scott Gemmell, Mothership/Digital Domain, head of production; Rachel Mariscal, Digital Domain, digital production manager; Colin Woods, Digital Domain, editor; Richard Poulain, Digital Domain, storyboard artist; Brian Creasey, Digital Domain/Casey Benn, Digital Domain/Dave Carlson, Digital Domain/Gideon Vandergrift, Digital Domain, generalists; Kevin Culhane, Digital Domain, animator; Ken Jones, Digital Domain/Eric Ebeling, Digital Domain/


Learn more about the Nike Flyknit collection here

Kenzo and Vans Present Their First Collaboration. A Peek At The Sneaks.

Kenzo and Vans have collaborated for the first time: from May to July, three capsule collections of Vans shoes will be available. First up is the Era skate shoe, revisited by Kenzo’s designers in seven different colours, and available mid-May in both men's and women's models, with prices starting at €90 ($119).




“We grew up in the suburbs of Los Angeles and we’ve been fans of Vans since we were very young: we have so many pairs of their shoes that it would be impossible to count them”, explained Humberto Leon and Carol Lim, Artistic Directors of Kenzo since July 2011 and also founders of the American label Opening Ceremony.




The three collections will be on sale in Kenzo’s boutiques, on Vans’s website and at a selection of retailers such as Colette, Harvey Nichols, Bosco Milan and Lane Crawford.

Kenzo
Vans

Marimekko X Converse - 13 Styles And Many Are On Sale!

Original Marimekko patterns from the 1960s created by the well-known Finnish textile mill are applied to some Converse favorites in this special collection. The signature prints are paired with such classic Converse styles as Jack Purcells and All Star Hi and low tops.



Right now, about half the Marimekko Converse kicks are on sale. Here's a look at the 13 shoes in the collection:













Each pair of the 13 different styles comes with a matching cinch bag made in the Marimekko pattern, like those shown below:




Just Reduced Merchandise at Converse + Free Shipping on orders of $75 or more


click on the above logo to start shopping.